Ever wondered why you have spent so much on producing great songs, promotion and excellent visuals but nothing to show for such expenses?
Many have opined that all you need is money to hit the mainstream fan base in Nigeria and that’s the only way to “blow” as we usually say it here. Let me categorically put it out there that the amount you spend in the hope of “blowing” an artiste doesn’t guarantee success. What guarantees success is how the money is spent, on what it is spent on and the expected return on the monies spent.
Spending millions of naira on an artiste who hasn’t earned a million can be farfetched and counterproductive. So is the same when running a record label or a management imprint without proper incorporation and legal requirements fulfilled. Structuring your label to include content team, promotional team, and creative team amongst others isn’t as expensive as just spending cash for persons who are out to swindle you; popularly known as the “I am intos……”
Label executives and Investors need to always ask the right questions before embarking on money-jamboree on any artiste. I do understand and appreciate that most record labels in Nigeria emerge out of passion but that shouldn’t limit the passionate creation to a nomadic and unprofessional home of directionless investors and creatives.
Get a woke PR(Music PR not any random PR) and stop wasting money.